Newsletters are arguably the most important marketing tool with 89% of organisations using e-mail as their primary medium.
61% of customers appreciate a weekly promotional e-mail and 28% would be happy to receive newsletters more than once a week.95% of them find these communications useful.
If your operation doesn’t reach out confidently and maintain a relationship with customers via an e-mail mailing list you are neglecting a key areaand missing out on the considerable rewards that e-mail newsletters deliver.
An e-mail newsletter is not a standard e-mail sent to anyone and everyone, normally to be ignored or relegated to the spam folder.E-mail newsletters exist on a more attractive and relevant level. From the by-line to headings to logo’s and graphics to powerful language, they build brand awareness and engage.
It may be that you are launching a fresh e-mail marketing campaign, wish to promote a product or service and draw clients in to a sales conversation or negotiation.
The people on an e-mail marketing list are already interested, you simply need to garner the power of effective newsletter writing service providers to optimise its potential. Take readers curiosity, maintain it and convert it in to sales and ultimately profits.
You don’t have time to write? No problem
In a marketing department, there are many tasks to be addressed and all of them demand time; there are only a limited number of hours in each day so the probability is that a staff member will create a newsletter quickly and e-mail it hoping that it achieves the business aims.
In-house newsletter writing may appear to be a more economic avenue but frequently, non-professional writers can’t realise their vision of a newsletter’s potential to enjoy an excellent return on investment. They don’t have the experience or writing talent of professional newsletter writing service providers.
- Is the newsletter for a specific interest group e.g. IT or HR?
- Will it captivate, secure interest and loyalty?
- Can the newsletter enhance your reputation as an industry leader?
- Will it increase conversion rates and maximise the return on investment?
Yes, if you hire a proven and respected … Read the rest