Do you know what SEO Positioning is and how important it is today on the Internet? Most likely you have already heard of this concept, although you may not fully understand the true meaning of this discipline. Before you read this article, you can check on this site organic-seo.co.il.
For this reason, as I am sure that, like myself, you are a regular user of Google (most likely, thanks to it, you have come this far).
And it is precisely to this search engine where most of us go today to find sites that respond to our informational or consumer needs.
What search engines do, in general terms, is index the content of different URL’s in their databases, and then list that information in their results in order of relevance (in relation to the intention of our search).
This is where SEO comes into play, through which we must make SEO and the other search engines our allies in the battle to enhance our online visibility and attract new quality visitors.
Taking into account these considerations, I will begin by revealing its definition:
What is SEO?
SEO, whose acronym is the English term “Search Engine Optimization”, is the set of techniques and strategies that are concerned with improving the organic visibility of a website in search engine results lists (SERPs).
Hence, in terms of denominations, it is also known by “Organic Positioning” or simply “Web Positioning”.
And, as I have told you in the previous definition of SEO, this set of actions that must be implemented by the administrators of that site is more about optimizations of the current state of said site.
These include a series of On-Page (SEO within the same website) and Off-Page (SEO outside the web) techniques, such as:
- The user experience.
- Improve loading speed.
- Take care of the structure or architecture of the site.
- The quality of external and internal links.
- Create relevant and quality content.
- The strategic choice of Keywords.
- The headings H1, H2, H3 and H4.
- The authority of the website.
- The CTR, among others.