How to Tweak Your Shopping Cart to Minimize Bounce Rate
You’ve worked so hard to encourage your customers to go so far as to make it to the shopping cart. Unfortunately, as many as three-quarters of shopping carts are abandoned for a variety of reasons. These represent a lot of missed sales that could have lined the pockets of many eCommerce website owners.
Given this stat, it’s important to take steps to minimize this bounce rate. Here are the top shopping cart abandonment issues and how to rectify them.
Creating an Account
One of the more popular reasons for abandoned carts is the need to create an account. In fact, about one-third of consumers who abandon their carts did so for this very reason. To fix this problem, allow guest check-outs for items in the cart, which can avoid this annoyance for buyers. Until you’ve become big enough – such as Amazon – adding a guest checkout component should improve cart conversion.
Complex Checkout Process
A complicated checkout is the second most popular reason for shopping cart abandonment. The more fields that have to be filled out and steps that have to be performed, the more likely consumers will abandon their carts out of sheer frustration. After setting up your cart through http://1shoppingcart.com/packages, it should be short and quick, and optimized to cut back on the number of steps and amount of info that customers are presented with. People shouldn’t have to jump through hoops to make a purchase.
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